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Apple, Inc. products aren’t perfect. But compared to other technology I’ve used, they’re close.

I have a MacBook and an iPhone that belong to SAT-7, the organization with which I serve. I’ve used them for more than two years and I’m a confirmed believer.

As of today, I acquired by way of a birthday/Christmas present an iPad 1. The Mac, iPhone, and iPad are cool tools, let me tell you: easy to use, reliable, incredible color clarity, sleek and attractive, cutting edge—what’s not to like? And the iCloud? Also a neat nuance making life easier.

And Apple Store employees? Efficient and effective in my experiences, whenever I’ve had questions or a problem. The company stands by its products and the staffs’ attitude is “How can I help you?”

The blue T-shirt kids out front and the techies at the Genius Bar and in the back have come through for me time and again. I have not experienced this kind of customer service with most other companies—not just technology but you name it, airlines, hotels, restaurants, car rental companies. Some have been responsive, but no one has come through as consistently as Apple.

One of the reasons for this is that the blue-t-shirt crowd actually believes in the product. They “own” them and the company. They’re pleased, even excited, and maybe proud to be part of the Apple story, part of the hip but practical, even if at times demanding, company culture.

I was a long-time user of other computer products until a board member convinced my organization to make the switch. He was right: the Apple stuff works and works well. We don’t want to go back.

I said Apple isn’t perfect. I don’t appreciate its sometimes monopolistic, big-guy influence on the industry, i.e. Apples way or no way. I don’t appreciate Apple’s goofy resistance to Adobe Flash. I don't understand who designed Apple's "Finder" file management system, which sometimes makes no intuitive sense. But hey, with the wheat comes a little chaff.

Steve Jobs is gone, but hopefully Apple will continue its innovative ways. Only time will tell.

I wish other companies would take notes, at least in terms of customer service if not product excellence. For now, I'm happy to be an Apple fan.


© Rex M. Rogers – All Rights Reserved, 2011

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